Compliance at Loyalteez

Loyalty rewards designed without speculation, risk, or legal exposure.

Loyalteez: Open-Loop B2B Loyalty for Business Growth
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LTZ Is Not a Token

A compliance-safe credit unit. Not a tradable asset, security, or e-money.

Loyalteez issues LTZ credits, a closed, non-transferable unit of account used exclusively inside the Loyalteez network.

  • Not a Token: LTZ is not a cryptocurrency, blockchain token, or digital asset that can be traded, sold, or speculated on. It is a brand-funded credit, pegged to the brand’s budget at the time of deposit, and only usable within the Loyalteez ecosystem.
  • Not a Security: LTZ has no investment function, no expectation of profit, and no secondary market. It is designed solely to measure and deliver loyalty value.
  • Not Cash or E-Money: LTZ is not redeemable for fiat currency and cannot be withdrawn or transferred outside the platform.

Put simply: LTZ is a compliance-safe accounting unit, not a tradable asset.

The Problem with Tokens

Volatile, speculative, and legally risky. Everything loyalty shouldn’t be.
Many platforms attempt to power loyalty with speculative tokens. We see this as a problem, not a solution. Here’s why:

Tokens create legal exposure

Tokens can be classified as securities under SEC, MiCA, or other jurisdictional frameworks, creating compliance burdens and risks for brands.

Tokens introduce volatility

Market prices fluctuate, undermining predictability and making reward values unreliable.

Tokens distract from loyalty

Instead of focusing on customer engagement, speculative tokens invite trading, speculation, and misuse.
At Loyalteez, we’ve eliminated these risks by designing LTZ as a closed, compliance-first unit of account, ensuring rewards are stable, safe, and solely tied to brand engagement outcomes.

Built for Regulatory Clarity

Structured to comply with SEC, MiCA, and international standards.
Loyalteez is built to comply with major regulatory frameworks from day one:
  • United States (SEC/FinCEN)

    LTZ avoids classification as securities, money transmission, or e-money.
  • European Union (MiCA/EBA/ESMA)

    LTZ is not a crypto-asset or e-money token under MiCA definitions.
  • Other Jurisdictions

    LTZ is structured as a digital accounting unit for loyalty only, ensuring brands can adopt globally without added regulatory burdens.

Compliance by Design

Non-transferable, predictable, and business-focused from the ground up.
  • Non-transferable

    Non-transferable

    LTZ cannot be traded, sold, or withdrawn.
  • Fixed for predictability

    Fixed for predictability

    LTZ value reflects the brand’s deposited budget, not a fluctuating market price.
  • Closed ecosystem

    Closed ecosystem

    LTZ is issued, distributed, and redeemed solely within the Loyalteez platform.
  • Business-only use

    Business-only use

    LTZ is provided to brands as a B2B infrastructure, not marketed as an investment or consumer financial product.

Our Commitment to Brands

Compliance protects your business. By refusing to issue a speculative token, Loyalteez ensures your loyalty program is future-proof, regulator-safe, and globally scalable.

With Loyalteez, you can reward your customers with confidence, knowing every LTZ unit is designed for loyalty, not speculation.

Join the Open-Loop Loyalty Revolution

Be part of the movement reshaping how brands and customers connect.
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Ready to launch a compliance-safe loyalty program?
Book a demo with our team and see how Loyalteez protects your brand while driving growth.

Legal Disclaimer


LTZ credits are non-transferable, non-tradable digital accounting units used exclusively within the Loyalteez platform for the purpose of measuring and delivering loyalty rewards.

LTZ:

  • Has no cash value and cannot be withdrawn, exchanged, or converted into fiat currency or cryptocurrency.
  • Is not a security, token, or financial instrument under U.S. SEC rules, EU MiCA regulations, or other applicable laws.
  • Carries no investment function and does not entitle holders to ownership, dividends, or profits of Loyalteez or participating brands.
  • May only be issued by brands as part of their loyalty programs, for allocation and redemption inside the Loyalteez ecosystem.

By using the Loyalteez platform, brands and users acknowledge that LTZ is a closed-system loyalty credit and not intended for speculation or financial gain.

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