Program Evolution
The world's biggest loyalty programs are built on single-brand economics. Here's how each one could add network reach alongside what already works, with concrete implementation examples.
The Thesis
Every loyalty program on this list invests 2-5% of revenue in rewards. That investment currently funds:
- ✗ Points that expire or devalue
- ✗ Tier complexity that confuses customers
- ✗ Single-brand systems that limit value to one place
- ✗ Retention mechanics (not acquisition)
Same investment, different allocation: Split rewards into portable credits (network distribution) and brand-specific perks (acquisition from ecosystem). The result? Customers who choose you because they want to - not because their points expire if they don't.
10 Programs, 10 Evolutions
Each case study breaks down the current program, shows the math, and provides concrete developer-docs examples for implementation.
Starbucks Rewards
35.5M members
Blue Rewards
10M members
Carnival VIFP
Millions members
Delta SkyMiles
100M+ members
Marriott Bonvoy
200M+ members
Amazon Prime
200M+ members
McDonald's Rewards
Millions members
Sephora Beauty Insider
25M+ members
MyPanera
Millions members
Scene+
Millions members
For Developers
Each case study includes concrete implementation examples. If you're building a loyalty program or evolving an existing one, start with these resources:
Ready to evolve your program?
See what your specific loyalty program could look like on Loyalteez.