Evolving Scene+ with Loyalteez

Scene+ unites Cineplex, Sobeys, and Scotiabank. Shell is joining. But coalition economics pit partners against each other. What if the network helped everyone?

Scene+ is the Canadian coalition that's winning—picking up Shell (leaving Air Miles after 30+ years) while Blue Rewards bleeds partners. 15+ million members. Simple math: 1 point ≈ 1¢. Strategic partners: grocery, entertainment, fuel, banking. But coalitions have structural limits: partner politics, subsidization tension, geographic boundaries.

The Old Model: Coalition Points

Redemption: 1,000 points = $10. Standard value: 1¢ per point. Canada only.

The Coalition Problem

1. Partner economics tension — Each partner subsidizes the others; low-margin (gas) vs. high-value redemptions (travel)
2. Breakage dependency — Program profits when points aren't redeemed
3. Single-country lock-in — Scene+ only works in Canada
4. Ownership complexity — Three owners (Scotiabank, Empire, Cineplex) = three agendas

The Loyalteez Redesign

Each Partner Funds Own LTZ

No subsidization. Each brand controls its own economics. Customer's LTZ is portable but each partner funds only their own issuance. No partner defection incentive.

How to Implement It

// Coalition partner earning (no subsidization)
// Cineplex example
await fetch('https://api.loyalteez.app/loyalteez-api/manual-event', {
  method: 'POST',
  headers: { 'Content-Type': 'application/json' },
  body: JSON.stringify({
    brandId: process.env.CINEPLEX_BRAND_ID, // Each partner has own brand ID
    eventType: 'place_order',
    userEmail: customer.email,
    domain: 'cineplex.com',
    metadata: {
      partner_network: 'scene_plus_evolved',
      partner_id: 'cineplex',
      partner_category: 'entertainment',
      order_value: transaction.total,
      // Cineplex funds its own LTZ—no subsidization
      ltz_earned: Math.floor(transaction.total * 10) // 1%
    }
  })
});

// Sobeys funds its own LTZ
// Shell funds its own LTZ
// Scotiabank cards earn LTZ directly
// No coalition politics—each brand controls own investment

See: Custom Events Guide

Before/After Summary

For Members

For Partners

The Headline

You've won the Canadian coalition war. Air Miles is bleeding partners to you.

But coalitions have a ceiling—and you're approaching it.

What if you could keep everything that's working (partner relationships, brand, 15 million members) and eliminate everything that's limiting you (infrastructure costs, coalition politics, geographic boundaries)?

Loyalteez is the open-loop infrastructure that lets Scene+ become the Canadian curator on global rails.

See Also

• Evolving Blue Rewards — The coalition Scene+ is beating
• Core Concepts — Portable currency