Evolving Amazon Prime with Loyalteez

Amazon Prime isn't broken—but it is closed. What if $139/year earned across an open ecosystem?

Amazon Prime is the gold standard for paid loyalty. Transparent value. No expiration tricks. No breakage dependency. 93% renewal rate. 2.5x LTV vs. non-members. Prime proves you don't need points to create loyalty—undeniable value delivered consistently works.

But Prime's value stays in Amazon. What if we extended that principle across an entire economy?

The Prime Model: Already Closer

Prime gets it right: transparent value, positive lock-in (leaving feels like losing), aligned incentives (Amazon wins when you use more), no breakage.

Where Prime Still Falls Short

Competition is catching up—Walmart+ at $98/year, Target Circle 360 at $99. Feature differentiation has limits. What if the winner isn't the better bundle, but the more connected one?

The Loyalteez Enhancement

Not replacement—augmentation. Prime already works. The question is how to extend its principles across an ecosystem.

LTZ Layer on Prime Purchases

Every Prime purchase earns LTZ—1-2% of purchase value, in addition to Prime benefits. Portable across the entire ecosystem. Amazon creates perks redeemable with LTZ: Prime membership discounts, Prime Video premium content, Whole Foods credits, device deals.

Now flip it: Customers earning LTZ elsewhere can access Amazon perks. Your Starbucks LTZ might unlock a Prime Video rental.

How to Implement It

// Amazon Prime renewal with LTZ bonus
await fetch('https://api.loyalteez.app/loyalteez-api/manual-event', {
  method: 'POST',
  headers: { 'Content-Type': 'application/json' },
  body: JSON.stringify({
    brandId: process.env.LOYALTEEZ_BRAND_ID,
    eventType: 'subscription_renewed',
    userEmail: customer.email,
    domain: 'amazon.com',
    metadata: {
      subscription_type: 'prime_annual',
      amount: 139,
      renewal_date: new Date().toISOString(),
      // Bonus LTZ for subscription commitment
      ltz_bonus: 1390 // 1% of annual value
    }
  })
});

// Plus: LTZ earning on every Prime purchase
// Customer earns in Amazon ecosystem AND can redeem across network

See: Custom Events Guide

Before/After Summary

For Amazon

For Prime Members

The Headline

Amazon Prime has 200 million members because it delivers undeniable value.

Imagine that value portable—earned at Amazon, usable everywhere.

Imagine Amazon perks accessible—to anyone with LTZ, from anywhere.

Prime proves that loyalty doesn't need points tricks. Loyalteez extends that principle across an entire economy.

The question isn't whether Prime needs Loyalteez. It's whether the closed ecosystem model has a ceiling.

See Also

• Evolving Starbucks Rewards — Another closed-loop evolution
• Custom Events — Subscription events