Evolving MyPanera with Loyalteez

Panera admitted what few brands will: their innovative approach failed.

"Surprise and delight"—where Panera chose your rewards based on an algorithm—didn't work. Customers felt cheated. No control. No goal-setting. Trust eroded. Panera pivoted to transparent points: 10 points per $1, you choose your rewards. The lesson: customers want control. Transparency beats unpredictability.

Loyalteez is that philosophy, taken to the next level—with true ownership and portability.

The Old Model: Surprise and Delight → Points

Plus: Sip Club

$14.99/month for unlimited drinks. Separate from points. Creates tension—subscription vs. loyalty. 52+ million enrolled. Testing in 2,000+ locations (2026).

The Math That Doesn't Add Up

1. Still closed-loop — Points only work at Panera
2. Tier gating — MyPanera+ best benefits behind $300/year or subscription
3. Dual system — Sip Club competes with loyalty program
4. Catch-up mode — Competitors had transparent programs for years

The Loyalteez Redesign

Sip Club Integration

Sip Club becomes a perk accessible via LTZ: X LTZ = one month Sip Club. Or pay cash at discount. Unified value system instead of either/or.

Panera's Philosophy + Loyalteez

Panera learned: transparency beats mystery, customer control beats algorithm, clear value beats surprise. Loyalteez delivers: LTZ value is visible and real-time; customer owns LTZ and decides usage; perks have transparent LTZ prices; use value anywhere.

How to Implement It

// Panera purchase
await fetch('https://api.loyalteez.app/loyalteez-api/manual-event', {
  method: 'POST',
  headers: { 'Content-Type': 'application/json' },
  body: JSON.stringify({
    brandId: process.env.LOYALTEEZ_BRAND_ID,
    eventType: 'place_order',
    userEmail: customer.email,
    domain: 'panera.com',
    metadata: {
      order_id: order.id,
      order_value: order.total,
      ltz_earned: Math.floor(order.total * 20) // 2%
    }
  })
});

// Sip Club renewal bonus
await fetch('https://api.loyalteez.app/loyalteez-api/manual-event', {
  method: 'POST',
  headers: { 'Content-Type': 'application/json' },
  body: JSON.stringify({
    brandId: process.env.LOYALTEEZ_BRAND_ID,
    eventType: 'subscription_renewed',
    userEmail: customer.email,
    domain: 'panera.com',
    metadata: {
      subscription_type: 'sip_club',
      amount: 14.99,
      ltz_bonus: 150 // ~1% of annual value
    }
  })
});

See: Custom Events Guide

Before/After Summary

For Panera

For Guests

The Headline

Panera admitted what few brands will: their innovative approach failed.

Customers don't want mystery. They want ownership.

Loyalteez is that philosophy, fully realized: Transparent. Owned. Portable. Connected.

Panera's pivot was the first step. Loyalteez is the destination.

See Also

• Evolving McDonald's Rewards — QSR loyalty
• Evolving Amazon Prime — Subscription + LTZ layer