How Loyalteez Works: Fund, Define, Earn, Spend
How Loyalteez Works
Fund your rewards pool. Define what earns rewards. Users earn automatically. They spend anywhere in the ecosystem.
The same loop works whether you're rewarding Discord engagement, website purchases, app usage, or any custom behavior.
The Flow: Fund → Define → Earn → Spend
Four steps to turn any user action into real, spendable value.
Fund
Load your rewards pool with card (Stripe). Set your budget, you control the spend.
Define
Choose what earns rewards: purchases, signups, engagement, referrals, or any custom behavior via API.
Earn
Users earn credits automatically when they complete actions. No apps, no setup, no friction.
Spend
Users redeem credits for perks across the entire ecosystem. Not just yours.
Because your developer's time is worth more than a loyalty integration.
Works Anywhere You Are
Discord, web, mobile, or any system that can make an API call.
What You Control vs. What's Automatic
You stay in control of what matters. We handle the complexity.
You Control
- Which actions trigger rewards
- How many credits each action earns
- Cooldowns and daily caps
- Which perks are available
- Perk pricing and requirements
Automatic
- Event detection and verification
- Credit distribution
- Anti-fraud and abuse controls
- Account creation and management
- Transaction processing
What the Open Layer Adds
Most programs are single-brand by design. The layer adds network reach.
Single-Brand Programs
Single-brand programs limit rewards to one ecosystem. Fewer redemption options can mean lower perceived value.
Reward Network
Credits work across the entire ecosystem. More utility, higher engagement, real value for users.
Purchase-Only Rewards
Many programs focus on purchases, leaving other engagement touchpoints unrewarded.
Any Behavior
Reward signups, engagement, referrals, reviews, content creation, or any custom action.
High-Friction Integration
Enterprise loyalty platforms take months to integrate and require dedicated engineering teams.
Minutes to Live
Discord bot installs in 2 minutes. Web SDK drops in with a few lines. API is REST-based.
This Model Isn't New. It's Just Not Common in Loyalty.
The earn-anywhere, spend-anywhere model has been validated at scale.
Coalition Loyalty Programs
Payback (Germany), Nectar (UK), Flybuys (Australia)
Sainsbury's earns 60% of points but only 40% of redemptions happen there. Members earn at one brand and splurge at another.
31M members, 600+ brands, 12% increase in new customer acquisition
HBS Case: "Nectar: Making Loyalty Pay"
Attention Economy (Brave/BAT)
Basic Attention Token, Creator economies
Advertisers pay, users earn tokens for attention, users spend on creators. Value comes from utility, not speculation.
70M monthly users, $1.5B+ in creator payments
BAT Whitepaper: basicattentiontoken.org
Co-op Advertising
$42B market: Intel Inside, MDF programs
Manufacturers and retailers pool advertising costs. Shared customer acquisition has been working for decades.
75% of brands use co-op programs
Journal of Marketing Research (Bergen & John, 1997)
How Value Flows in the Network
Brands fund engagement
Brands Fund Engagement
Pay for real actions, not impressions
Credits Ecosystem
Shared value pool across all brands
Users Earn and Redeem
Earn at Brand A, spend at Brand B
Credit value comes from what you can redeem.
More brands offering perks = more utility = more value. The ecosystem creates value, not the issuer.
Research: HBS Case "Nectar: Making Loyalty Pay" (Deighton, 2004) • Stanford GSB "Coalition Loyalty Programs" • Journal of Marketing Research (Bergen & John, 1997)
Ready to Start?
Choose your path. Discord bot installs in 2 minutes. Web SDK drops in with a few lines. API gives you full control.
Not a Currency. A Customer Acquisition Flywheel.
Brand A funds engagement. Brand B offers perks. The ecosystem connects supply with demand. What gives credits value? What they're redeemable for.
Whether you're adding credits to an existing program or building from scratch, the network works the same way.
The Flywheel in Action
Credits
Brands pay for engagement, not impressions
Fund
Brands pay for engagement, not impressions
Earn
Users get credits for real actions
Supply
Brands list perks to attract users
Redeem
Users spend anywhere in the network
Grow
More brands join the network
Credits aren't backed by dollars. They're backed by utility.
More brands = more perks = more reasons to participate.
Everyone Wins
What Brands Get
- 1Pay for engagement, not impressions
- 2Perks attract users from the whole ecosystem
- 3No tech lift. Discord/Telegram bot handles it
It's a CAC and LTV play, not transactional revenue.
What Users Get
- 1Earn from communities you're already in
- 2Spend anywhere in the network
- 3No complexity, no friction, just rewards
Rewards that actually work across the ecosystem.
See It in Action
See how communities go from join-and-leave to show-up-and-stay. Quick walkthroughs to get you there.